Acne Studios launches the Musubi campaign by Talia Chetrit in a special installation at Floragatan 13


Zits Studios introduces a new interpretation of the iconic Acne Studios Musubi bag, courtesy of the American artist Talia Chetrit. Released 7 July 2022 with a exclusive installation on the front and inside Floragatan 13,

Acne breakouts Studios HQ in Stockholm, the marketing campaign includes an intimate photographic series captured solely on male dancers’ bodies.

Resourceful Director Jonny Johansson enlisted Chetrit, who photographed actor Juliette Lewis for the SS18 marketing campaign, to collaborate on this most recent project. “I have extensive admired the function of Talia Chetrit because she treats every little thing in a singular, quite personal way. This challenge was her notion fully – we just despatched her some luggage to photograph as she wished,” he suggests.

The Washington-born, New York-dependent artist’s do the job commonly explores themes of intimacy, domesticity and sexuality, concentrating on the overlap of fiction and nonfiction by way of the discipline and mechanisms of pictures. In this sequence, Chetrit turns the gaze on the male nude and the strong, muscular bodies of two male dancers, which she chose for the reason that they resembled the figurative characteristics in the baggage.

The ensuing illustrations or photos, captured on Chetrit’s favoured Nikon 35mm movie digicam, investigate contrasts in tactility and materiality – most notably skin and leather-based – to provocative result.

The emblematic Acne breakouts Studios Musubi bag is characterised by a twisted knot motif, which normally takes inspiration from the conventional Japanese obi sash, and is crafted in Italy from 100% cow leather-based. It comes in four sizes: maxi, midi, mini and micro. Spring/Summer 2022, arrives in two new designs: a Musubi micro tote bag and a Musubi shoulder bag.


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