Diesel´s new PRIDE Capsule Collection in Collaboration with Tom of Finland Foundation


Just in time for Satisfaction, Diesel has partnered with the Tom of Finland Foundation on a multi-component job. This incorporates a two-instalment art clearly show (concerning Venice, Italy and Paris, France) known as “AllTogether” curated by Tom of Finland Foundation and The Community.

Given that the ’90s, Diesel’s advertisement strategies have set a unique tone of voice, serving as an antidote to the position quo, normalizing taboos, flipping the script on tales of social injustices, minorities, absurd in society.” With that in thoughts, Glenn Martens desires Diesel to act additional as a system and amplify further, true, and wonderful tales that can make a difference in the world we live in now.

“We want to deliver light to a lengthy legacy of queer creativeness and perseverance throughout the world. Tales of artists which several have faced discrimination and misrepresentation thanks to the mother nature of who they are and what they generate. This is the Tom of Finland Foundation’s 1st these exhibition of its variety outside of Tom Residence in Los Angeles, and it has been entirely and proudly underwritten by Diesel.” – mentioned Glenn

To give further more visibility to this legacy, the designer established a distinctive Pleasure 2022 capsule selection with the artwork of some of the same artists of the exhibition that have been curated by the Basis. The capsule has been lensed by Spyros Rennt, showcasing Berlin, Germany’s queer scene—which, just 70 yrs in the past, was still persecuted. This fight is however to be fought in so a lot of components of our planet.

“This layered approach demonstrates my possess viewpoint—and Diesel’s position—of needing to amplify our social duty. I glance forward to celebrating Pleasure with all of you, and for you to be portion of this tale with us as this partnership proceeds.“

Pictures by @spyressence
@diesel x @tomoffinlandfoundation


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