How Rachel Jackson And YouTube Music’s Artist Partnerships Team Are Putting Rising Stars On The Map


In gentle of Black New music Thirty day period, we are spotlighting pioneers in the entertainment market making waves. Initially up is Clark College alumna Rachel Jackson, who now serves on YouTube Music’s Artist Partnerships Crew. 

Jackson’s journey commenced at an early age though dancing in the efficiency arts as a ballerina. The Atlanta indigenous afterwards designed a better appreciation for music and ongoing to blossom while living in the Black Mecca. Jackson turned immersed in its enjoyment landscape, making her very first splash though working as an intern at Ludacris’ Disturbing The Peace Information. Her resume only developed soon after working as the director of A&R at Roc Country Label in advance of getting her existing situation as artist relations supervisor on YouTube Music’s Artist Partnerships Workforce. 

Jackson And Her Staff Were being Guiding The Initial Shoppable Movie

Jackson takes pleasure in her get the job done along with the crew, which consists of a hybrid tv and internet marketing campaign with Saweetie and Google’s #BlackOwnedFriday marketing campaign that includes T-Discomfort joined by Normani. As AfroTech previously told you, the musical project featured 50 Black-owned brand names and about 100 solutions for people to store and hook up with companies in 1 click on.

“The Black Friday campaign was the 1st shoppable songs movie and film at any time. So we were in a position to ideate and trailblaze what our procuring abilities are on the system and frankly put on for Black creatives, Black artists, and Black-owned enterprises,” Jackson told AfroTech in an special job interview.

Jackson Is Leading #YouTubeBlack Voices Fund

Whilst serving under her present-day title, Jackson is making sure equitable assets are remaining distributed to Black communities and to artists at numerous levels in their careers. Jackson’s initiatives are aligned with the  #YouTubeBlack Voices Fund, a $100 million world-wide determination to empower and advance Black creators and artists on the system, according to information and facts provided to AfroTech. In addition, the fund is applied to purchase and deliver new YouTube Originals systems. Previously the fund has supported almost 300 creators, artists, songwriters, and producers.

Jackson is at present primary the #YouTubeBlack Voices Fund as the Music Neighborhood Pillar Direct for YouTube Songs, which also has a concentrate on paving the way for the youth to uncover their footing in the market.

“We’re capable to connect with youth that want to investigate the intersection among tech, entertainment, and new music and from there generating systems that exhibit them other chances for not only growth on the platform, but also their profession,” Jackson informed AfroTech.

Unsigned And Indie Artists Supported By way of Foundry, Alumni Cohort Contains Tems

As aforementioned, YouTube Music’s Artist Partnerships Crew caters to artists from all degrees. Via Foundry — a world artist development application — unsigned and indie artists have an prospect to get a monetary grant, placing them in a cohort with access to associate supervisors and the most effective tactics to elevate their musical career. Foundry has helped about 150 artists throughout 15 nations like familiar names this sort of as Gunna, Tems, Dua Lipa, and Rosalía.

 “At YouTube and YouTube Songs, we want to be the number 1 profits driver for the audio marketplace and we are well on our way to currently being notarized for that. We are artist-centered and we deliver higher-touch guidance to all of our artists and professionals in each section of their journey when seeking to do well with us,” Jackson explained.


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