One Green Way | Communication Arts


Responses by Bruno Fonseca, head of marketing and advertising, Inexperienced Jacket Associates and Oleh Koval, founder, Koval Net.

Background: “The site is to market One Inexperienced Way, a gated neighborhood in the Algarve, Portugal, space with 89 serviced luxurious residences,” says Bruce Fonseca. “Besides the internet site, we organized a Professional-Am golf event with some of the world’s finest golfing players and built a luxurious sales office environment, hardcover ebook, spec guide, billboards, promotional teaser and advertisements. The web-site performs a substantial function given that its visibility reaches a broad audience, and all conversation sends men and women to the site from the place we get most of our sales opportunities.”

Layout main: “The site’s main feature reflects A single Green Way’s solar factor considering that our signature is 300 days of sunshine,” Fonseca states. “For us, the particulars we are most proud of are how the responsiveness functions in quite a few sizes, but far more than that, all the animations and navigation make the website arrive at a further level.”

Navigation framework: “The navigation capabilities desired to mirror the house and find a way for people today to fall in like with the region,” states Fonseca. “The great importance of reliability highlights the crew at the rear of this undertaking and the want to make constant news. An crucial detail is the need to have to get potential customers, so we put a fill-in kind on all internet pages.”

Time constraints: ”The time to launch was small thanks to the golf tournament with a established day to launch the venture, and that date could not be changed,” Fonseca states. “We experienced three weeks to produce the web page given that we received all the style things from the true estate agency. Aside from that, the Koval team getting in Kyiv with the Russian invasion and the uncertainty of no matter if they’d be equipped to finish the challenge on time, we truly price the actuality that they finished up aiding us release the web-site on time.”

Technological innovation: “For the front end, we applied HTML5, SCSS, JavaScript and the Gulp.js job builder,” claims Oleh Koval. “We utilized GreenSock for the animation and WordPress for the admin panel.”

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