What Would You Do? | Turning a Casual Encounter into an Art Buying Opportunity

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Recently I received a good concern from an artist pertaining to the problem of supplying a new acquaintance an chance to purchase her artwork with no coming off as pushy or developing an uncomfortable problem. Beneath is her query and my response. I would really like to listen to what you would do in the problem or, even superior, what you have carried out in the past. Be sure to leave your feedback under in the responses section.

I was wanting to know if I could question you a issue that I could not come across an solution to from your most recent guide on providing art.

My query is – as the artist, when I invite anyone to my studio, as I constantly do, if we are just receiving to know every single other and I have just introduced them to my studio to see and working experience the do the job in man or woman and they have not expressly mentioned that they are hunting to purchase art but when they are in my studio and moved by all my artwork, if they categorical a authentic desire in a distinct portray or in a couple of paintings, how do I switch more than and question them for a sale?

They didn’t appear to my studio at first to purchase artwork. They arrived since we are new “friends” or they have never witnessed my get the job done in individual just before or they have usually intended to get to a single of my Open up Studios but under no circumstances really made it… So my question is how do I basically switch gears without the need of seeming like a gross sales particular person rather than the “friend” I am also cultivating? I truly feel impolite and presumptuous if I all of a unexpected start out speaking about the value of a painting and if they would like me to enable them receive it. I just really do not know how to get there. The lacking step going from a pal stop by to a product sales working experience.

I would enjoy whatever you can convey to me that would support make these circumstances far more effective, pretty much for me. Considering the fact that I am not a gallery, folks are not coming to search with the thought that getting is a chance.

I hope I have not overstepped my bounds right here. Your data has been priceless to me.

Thank you!

MB

My Response:

This is a terrific concern, and you are suitable, it is a small distinctive than the scenario I facial area on a day-to-day foundation in the gallery. That mentioned, I have had close friends arrive into the gallery and close up earning a invest in, and that circumstance is extremely comparable to what you are describing.

When functioning with somebody who was not essentially primed to obtain, you can meticulously probe their desire amount by employing a very little candor and making an attempt a “soft” shut. Some thing like “I know you did not come in this article intending to get a perform of art tonight, but it seems like you’ve truly fallen in really like with this piece – it would be the best matter in the environment to make it yours.”

By acknowledging the reality that they didn’t come below to be sold to you are eradicating the uncomfortable character of the closing try. Listen to their response and then implement the principles of my e book to solve any considerations that may well be in the way of a invest in.

If nearly anything, you have a bigger obligation to attempt to assistance your buddies get what they want, you just want to be very careful not to be much too pushy.

Jason