A Cheat Sheet for Your Art Marketing Tasks


Do you at any time question what a standard promoting schedule for your art would search like?

©Jane LaFazio, Artichoke Family. Watercolor. Used with permission.
©Jane LaFazio, Artichoke Loved ones. Watercolor and color pencil.

When wondering about written content to share right here, on social media, or in my e-newsletter, I comb via previous web site posts and a folder of ideas—always discovering something new.

Something that did not strike a chord a calendar year ago suddenly phone calls my name. The time is correct to check out the subject matter. Or to revisit it.

A lot of yrs ago I uncovered this ask for deep in my filing procedure: I locate it useful to be reminded of what I can do or possibly definitely need to do on a day by day, weekly, regular, etc. foundation.

The cheat sheet that follows is for Julie and everyone who finds consolation in figuring out what to do and when. Below is a easy promoting schedule you can comply with and adapt to your demands.

Every day Art Marketing Jobs

  • Shell out time in the studio, connecting with your operate. Devoid of it, you have no cause to have a internet marketing routine.
  • Read through a little something about artwork or business enterprise for inspiration and inspiration.
  • Write-up an impression or online video to to social media.
  • Increase a new pin to your Pinterest boards. Remember that Pinterest is the 3rd most powerful lookup engine on-line, so will not fail to remember the description!
  • Invest 5-10 minutes commenting on other social media accounts, especially these from individuals you want to connect with or, most likely, learners you are supporting.
  • Make a be aware of what you completed all through the working day and give by yourself a pat on the back again.
  • Publish your gratitudes or say them aloud, remembering that you will not get additional of nearly anything (dollars, followers, learners, subscribers) till you respect all that you now have.
Kay Crawford painting inspired by Monet's gardens at Giverny | on Art Biz Success
©Kay Crawford, Everlasting. Pastel on paper, 18 x 24 inches.

Weekly Art Advertising and marketing Responsibilities

  • Submit an write-up and illustrations or photos of your artwork to your weblog.
  • Examine in a couple of instances with your on-line local community. And join the Art Biz Connection if you usually are not currently supported by other formidable artists and a staff of artist mentors. When you make these connections, you may explore all varieties of procedures and aid.
  • Mail a couple of personalized e-mails, notes, or thank-you cards to collectors or other individuals who have been variety to you.
  • Make and write-up a new online video or do a livestream.
  • Find a few new individuals on social media to join with.
  • Perform a minimal on your publication concepts so that you are completely ready to publish on your monthly agenda.
  • Assessment your week. Identify what was truly excellent and what you may have uncovered to carry into the potential.

Month-to-month Art Marketing Tasks

Rorschach drawing by Charlotte Corini
©2013 Charlotte Corini, Homage to Rorschach 8. Pen and ink on paper, 11 x 17 inches.
  • Make a date with on your own to revisit old information or your content material concepts folder. You could have an encounter comparable to mine and find a nicely of inspiration.
  • Deliver a e-newsletter or straightforward message to your total electronic mail checklist.
  • Attend an artwork function or occasion in individual exactly where you can meet new persons and hook up with aged friends.
  • Update your list with names of folks who want to acquire e mail or regular mail from you.
  • Review your revenue targets to see if you are on track for the 12 months. Stage on the fuel if you’re at the rear of.

Quarterly Artwork Marketing Tasks

  • Ship postcards to everybody you want to continue to keep your title and artwork in front of.
  • Verify in with your gallerists to see how they’re carrying out, and how you could be in a position to assistance them promote much more of your artwork.
  • Update illustrations or photos and textual content on your web page.
  • Update your artwork stock data if you you should not do it much more regularly.
  • Critique your future options, regulate and recommit to your targets. Enable me lead you via this system in the Artist Preparing Sessions.

Yearly Artwork Marketing Responsibilities

  • Evaluate your profits objectives to see how you did and what you want to add or modify for the New Yr.
  • Set practical, but complicated, plans for the yr.
  • Comb via your overall website to see that the material is refreshing and the style seems to be present-day.

Optimize Your Online Marketing

Has it been a minute considering the fact that you have current your web page and social media profiles? Owning trouble remembering the past time you seemed in depth at how you are presenting by yourself on line?

Sign up for me for Enhance Your On the internet Marketing and comply with the classes to spiff up your on the net existence. 


This record isn’t meant to be employed out of the box.

Sit with it. Participate in with it. Use what performs for you.

Most of all, love the journey.

Which is what Enhance Your On the web Advertising is about. Not about executing much more, but about recognizing your restricted potential and picking out a path that is appropriate for you.

Your lifestyle as an artist will never be meaningful if you never have a small exciting together the way.

This was initially printed September 15, 2014 and is up to date frequently with original opinions intact.


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