Vanessa Picken to head up Sony Music Entertainment Australia and New Zealand | Labels


Sony Music Amusement has appointed Vanessa Picken to the position of chair and CEO of Sony Audio Entertainment Australia and New Zealand. 

Reporting to Rob Stringer, chairman, Sony Tunes Team, she will start her new role in September. 

Based mostly in Sydney, Picken will oversee all functions, artist signings, advertising and business partnerships for the enterprise. The major said she will also forge new partnerships for artists with other Sony firms, and recognize options across several enjoyment channels these as songs, Television set, movie, podcasting, gaming and more.

“After a very careful and comprehensive recruitment method, we are delighted to have Vanessa join our firm in this sort of a critical purpose,” said Rob Stringer. “Her outstanding history handles so quite a few locations of the contemporary music small business in Australia and New Zealand and her latest management knowledge in the United States provides a worldwide understanding to all those present abilities. We feel Vanessa will be a trailblazing executive foremost Sony Songs Australia to an interesting foreseeable future.” 

“I’m delighted to be coming household to be a part of Sony New music Australia and New Zealand to get the business into a transformative up coming chapter,” additional Picken. “Our tactics will concentration on audio, allyship, and innovation, with a world state of mind.

“Sony Songs has a renowned popularity for empowering its artists and creators, breaking down classic boundaries to place them at the centre of every thing it does. We will reaffirm our determination to the discovery and growth of new and emerging talent across both equally nations, as well as expanding the industrial and innovative alternatives for our roster of artists regionally and internationally.”


We imagine Vanessa will be a trailblazing executive


Rob Stringer


Former Sony Audio Australia boss Denis Handlin was ousted a year ago amid accusations of a poisonous tradition at the business he ran.

Picken provides more than 15 several years of leadership to the position. 

“Her expertise in artist and label management as very well as marketing and advertising and the electronic leisure enterprise will help Sony Songs Australia and New Zealand to give much more possibilities for artists and employees to maximise their imaginative opportunity,” reported a assertion

Most a short while ago, Picken served as managing director of PIAS in Los Angeles, overseeing the growth and restructure of the company’s label team and distribution organization. During her tenure at PIAS, Picken’s focus was on repertoire and campaign advancement, which includes for breakthrough star Arlo Parks, as effectively as supporting artists which includes Day Wave, Röyskopp, Lykke Li, Mykki Blanco and Geese, among the some others. 

Prior to her time there, she ran digital technique across America, Asia, Australia and New Zealand, overseeing the indie giant’s digital pursuits together with electronic promoting, social media and the exploitation of audio recordings and audio-visible recordings as a result of business digital new music platforms.  

Picken is also the founder of digital agency and label providers corporation Will come With Fries. The agency presents imaginative, digital promoting and media solutions to independent artists, supervisors and labels, as well as several organisations and makes. With offices in the two Sydney and London, Comes With Fries has been liable for creative, advertising and advertising strategies for artists, labels and organisations including Powderfinger, Placebo, Support Act, Nettwerk Tunes Group, Crimson Bull records, So Recordings, Jess Mauboy, Peculiar Speak, The Chats, Assurance Gentleman, Speedy Wunderground and additional. 

Picken started her occupation in the songs field at EMI New music Australia in 2006, where by she used five several years performing with the label’s local and international artists which includes contributing to the good results of artists such as Robbie Williams. 

She is also the co-curator of Fastforward Sydney, a music engineering conference for business leaders.


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